The global eLearning Market is expected to reach $107 billion by 2015. The global self-paced eLearning market reached $32.1 billion in revenue in 2010 with a five year compound annual growth rate of approximately 9.2%. Therefore, forecasting the e-learning authoring tool trends and seeing them can boost your sale and increase your market share. Avina will show you some trends of E-learning Authoring Tool in the future.

1. Responsive design incorporating HTML5 is clearly one of the key features of the major options for eLearning authoring. The blended learning approach is here to stay and the improvements and optimizations that software providers are introducing ensures that content for mobile learners will be easier to create than ever.

2. Branding/Skinning/Custom branding

What is it?  Enables the course author to brand their course with their own logo, colors,  etc. 

Many authoring tools give you limited color options and may/may not enable you to add your own logo. This eliminates it and offers the course to have the custom design that people like to see.

3. Video

The video is really screen recording with or without V/O (voice over). It is utilized in the following ways:

Video streaming – off the vendor’s servers (not yours)

Video courses – no longer limited to creating a course and sticking a video in it

Video recording and editing – with audio and video tracks – with a timeline for you to move around the clips. Developed to be easy to use, albeit some are not.

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4. SaaS (Software as a service)

The authoring tool is in the cloud. As long as you have an internet connection you can use the authoring tool, even via a tablet. No longer are you limited to your desktop. You can be anywhere with an internet connection and create a course. You even get real time collaboration, which will is available with some desktop authoring tools.

More and more vendors are going SaaS and I wouldn’t be surprised if Captivate goes that route in the next few years? Adobe announced a while back that its very popular product CS would only be available in the cloud. Lectora is SaaS based, which is great, but their desktop version has more options. Hopefully that will change.

5. Gamification

You will see authoring tools pitching it, but it is not the gamification you are seeing in the LMS space. Rather, it is games like “Pyramid” or “Wheel of Fortune”,  “Word Search” and others.

I’ve seen “glossary” as a game. Yeah, typing in words to match the term is so fun – as fun as me mowing the yard.

Why is it a good thing? It isn’t for adult while play these games, they may find boring. But if target audience is K- 6, it can work well.

One vendor (and they know who they are) have a lot of these game templates and are big in terms of selling them.  Even games that are HTML5.  Why can’t we have games that are fun and that people will want to play with interactivity and engagement?  I’d rather stand in line to go on a 30 second ride at Disneyland than play one of these games.

What’s clear when looking at the various innovations and incremental improvements across the industry is that competition is helping drive progress in all areas.

Most eLearning developers will have a good working knowledge of a range of these authoring tools, and, with the various strengths and unique qualities of each, this will give them an even better chance of offering the best possible eLearning for their audience.

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